Roach Apparel.

A brief item in Adbusters pairs a story about how Belgian researchers induced cockroaches to imitate the behavior of cockroach robots with how savvy promoters did the same.

The team engineered a recurring, premeditated “non-event” in which they would hang out on a street bench located in front of New York’s most prominent American Apparel branch. Initially, they were able to attract the interest of passing youths because of their status as minor celebrities within the city’s taste-making elite, but over time “The Bench” (also known as the “anti-scene”) grew to become a hyper-local social phenomenon and quickly developed a reputation as a cool alternative to neighborhood bars and clubs.

Positive media publicity further popularized “The Bench” and soon enough the surrounding sidewalk was packed with thronging youths eager to hang out at New York’s newest and freshest night spot. Although youth are supposed to be resistant to social control, they were unable to resist the impulse to imitate, and ultimately follow their marketing-savvy friends into the light of American Apparel.

Yo, dude, I am so doing Wal-Mart.