Beauty company Purple Lab developed a PR initiative to help launch the fledgling company's first product, Huge Lips Skinny Hips. The debut is a collection of Vitamin B3 lip-plumping glosses that tout appetite suppressant Hoodia.
Somehow, I missed all the PR firm's blogger outreach in support of this revolutionary product that allows you to look like a tramp without eating like a horse.
All I ever get over the transom are emails promoting books on political economics or films about western imperialism and invitations to help raise money for candidates in states I never even visit.
Still, Across the Great Divide is beauty blog, deep down, under the skin, and I'm very, very hurt that I had to learn about my exclusion in a PR newsletter!
Since the viral campaign has failed to take off after more than two weeks, I'm hoping this plug can help put it over the top.