Or perhaps economists — rational actors, and all that — don't stoop to study how marketing and promotion play in the free market. This is not "fine" problem-solving on any supportable and ongoing scale. It's just a stunt to get national media attention.
Then he conflates an NGO that relies in part on maximizing government subsidies to help kids get breakfast with the free market in action. I guess the free market is defined as whatever reinforces a free market point.
Finally, there's this.
Well, Wal-Mart cannot sell a single can of corn unless it removes the value of that can of corn from another local business. When our elected government does it, King & Co. call it theft. When we "vote" on this transfer as consumers, it's the free market at work, regardless of any behind-the-scenes extortion.
I'm for the free market in principle, but it's like free jazz. You wouldn't want to listen to it all the time.
For the Banaians and Westovers, though, it's not really free unless businesses can set rivers on fire, exploit labor, fill your chicken with hormones and then declare bankruptcy if too many people squawk. Because, you know, it'll all work out in the end.
King and I will never agree on this, but we can have the discussion. I'll leave the animated gifs to my friend Spot.