Yesterday, the Hewlett-Packard Board Chair resigned over the company's investigation into boardroom media leaks. You may remember a certain attorney general candidate having a little trouble with an investigation he commissioned that also got out of hand.
Bloggers who aspire to be expose artists, take note. Likewise, campaign tricksters. You really don't want to be doing the press conference where you sort of apologize and then slink off, do you?
Although there are some differences, the K-K-K ad flap (you really don't need links by now, do you?) reminds me of an incident that helped shape my views on confidentiality far more than my experiences handling classified defense documents.
Before I started in the agency business, I edited a client magazine for
my employer, Honeywell. We worked with an outside agency to produce it,
including art direction and hiring writers for some of the articles.
One day I got a call from another manager in our company who'd just had
a conversation with an intern in her department. The intern had been at
a party where a low-level staffer was talking about a
magazine his firm was working on. He was describing some of the
articles in preparation and saying how he was going to do something
to screw up the magazine because it was being published by a
war-mongering company.
It was obviously our magazine, though apparently the talker hadn't named Honeywell. It may just have been a kid with too much to drink trying to impress friends, but...
I immediately called the head of the agency and told him what I knew.
Within a short time, he called back with an apology, a description of
his investigation and news that the individual had been fired.
"I didn't ask for the person to be fired," I said, thinking
the young person might've learned their lesson about talking out of school another way. "I just
thought you should know what was going on in your firm so you could
deal with it."
This is how we deal with violations of client confidentiality, he said. It's just not acceptable.
Maybe the fired employee hadn't been there long enough to absorb that agency's culture of integrity, but I'm certain everyone there got the point reinforced that day. And the agency earned additional respect from me.
Amy Klobuchar's campaign fired a much more important staffer for simply viewing a Kennedy ad that was soon going to be seen by a million people. This is akin to a golfer calling a penalty on himself for a rule violation his opponent didn't witness. But the Republican smear machine is crying foul — over something it's doubtful they would have even known happened save for Klobuchar acting in a forthright, ethical manner.
*** *** ***
In addition to past posts here, I've been commenting on this subject on a few other blogs. This post will draw together some of those points and thoughts on what options the principals had. Nobody's perfect here, but some come off better than others.
The Klobuchar Campaign
A young activist who is striving to make a name for himself as an investigative blogger sends a link to an unreleased Kennedy ad. The staffer looked at the ad — who wouldn't? — but then showed it to several others. When higher-ups find out, the staffer is dismissed, the FBI is notified and then the Kennedy campaign is informed.
In my view, the only thing better would have been for the recipient to look at the ad and right then call her counterpart at the Kennedy campaign. Given the nastiness that has infected too many races, maybe there wasn't a civil relationship left.
The Kennedy Campaign
Kennedy's agency has done a poor job of securing its client's work and the campaign has no clue of it. When informed by Klobuchar, it affects outrage at Klobuchar and then shuts down its campaign site — which is supposed to be accessible to the public — to create the false impression that Kennedy is directly under some kind of cyberattack.
Instead, Kennedy could have thanked Klobuchar's campaign for exposing the breach and filing a report with the FBI — essentially on Kennedy's behalf — and then had a heart-to-heart with its ad agency about confidentiality.
Noah Kunin
As I posted in the comments at MCR:
7
PJ says:
I’d agree that what Kunin did was unethical. But the spin being put on the issue to call it “hacking” is absolutely absurd. As Joe points out, there was no security to breach to view the ad- the use of a password field presents a false image of security when there really was none. I’d liken this to walking down the street at night and looking in someone’s windows when they fail to draw the curtains. That’s a far cry from breaking into someone’s house.